Hugely important article in Variety today. NBC will announce a 52-week schedule in April:
For three days in April, Ben Silverman and Marc Graboff, co-chairmen of NBC Entertainment and Universal Media Studios, will meet in New York with ad-agency executives and media buyers to go over the network's 2008-09 programming strategy.
Following those sessions, NBC U's sales execs will engineer a series of client meetings in N.Y., Los Angeles and Chicago to talk not only about the year-round programming on NBC but ad buys across all of NBC U's networks, including USA, Sci Fi Channel, Bravo, MSNBC, CNBC and Telemundo.
These give-and-takes will build to a May 12 "spotlight event" that "will showcase the full scale of the NBC U offerings in a unique, multi-media, interactive environment."