Comic Con Analysis for TV Watchers and Wannabes Part One

You've probably seen all of the news smothered over the internet like Smuckers raspberry preserves (yum), and you may have even seen some of the panels.

Now I want to pick it apart and analyze it all. What does all of this MEAN?

The week before Comic Con a little event called the TCA Fall Press Tour happened...not that'd you'd know, because it got a thimble-size of the press Comic Con received. Anymore the networks realize that connecting with fans is as important (if not moreso) than chattering at TV critics and reporters who cover this stuff for a living. Granted, most critics are also TV fans, and it becomes evident as they pick good quality shows to support which just don't get the ratings they need to survive. It happens every year.

Still, getting fans engaged, the kind who go to big events like Comic Con can be "make or break" for a film, and now for TV shows too. Lost set the precedent (though I'm sure other shows have visited before that show launched) for launching at Comic Con and getting fan support early. If the fans like you, buzz builds online and people get excited for the show.

The lesson learned in 2007 was it is not enough to hype the pilot. Too many shows (See: Invasion, Surface, Bionic Woman and Journeyman) placed too much emphasis on the pilot and not on the whole show. The good news, is that for the shows that approach the marketing of their shows with creativity and flair (and let's be fair, we're talking mostly 'genre' shows here), it can pay great dividends. Two years ago Heroes was the belle of the ball. Last year the big buzz was around Pushing Daisies and Sarah Connor Chronicles. All of those shows saw good sampling based in part on their launches at Comic Con.

So what about this year? Who has benefited the most from their appearances at Comic Con. Let's give each network a grade.

ABC presented panels for Lost and Pushing Daisies, both returning shows. ABC hasn't picked up their midseason shows yet, and their new fall shows don't really qualify as 'genre'. Both panels were packed and response was very positive. The "Lost" panel gave away some fun prizes to people who asked questions and showed a short teaser video tieing into the new ARG running this year. They put the panel in the largest room (Hall H) which shows just how much demand there is for the show at Comic Con. "Daisies" also got good buzz going again with some clips for next season (the benefit for returning shows this year is that most have already started shooting at least a couple of episodes, so there was stuff to show). ABC did a good job with their show promotion, though I think "Daisies" could have used a stronger push. Overall, a good job. Grade: A-

CBS had no presence at Comic Con this year. Their only new genre show is Harper's Island which was nowhere to be seen. Viacom makes up for this shortcoming with its Showtime offerings, which we'll get to later. Grade: D

Fox pulled out all the stops for its shows. Not only did the new J.J. Abrahms show Fringe get lots of viral marketing, a panel and a screening of the pilot, but Fox was there to strongly promote Season 2 of Terminator: Sarah Connor Chronicles and other returning shows. Offerings ranged from the obvious (The Simpsons, Family Guy, 24) to the surprising (Bones, Prison Break, American Dad. And then there was Joss. Of course, nothing could hold back the hordes of Whedonites who needed their fix of Dollhouse. The panels were all well attended (although Fringe was less full than I expected), the marketing was really great for the fall premieres, and definitely buzz was built for the new shows. I think Fox knows how to promote their genre offerings. Grade: A

NBC After mixed results from their Comic Con promotion last year, I was glad to see that NBC bounced back and charged ahead aggressively. They too presented some unusual offerings -- The Office writers panel? (A dream for us!) But they were in full force for freebies and viral campaigns for Knight Rider, Chuck, The Office, and Heroes. They also did well to give lots of early info on midseason show Kings which got some good buzz and attention at the Con. Disappointments: No Merlin or Crusoe news. Their booth in the exhibit hall was similar to last year, but the giveaways were good, and the Comic Con exclusive merchandise was very popular. Grade: A-

The CW Okay, so I know Supernatural and Smallville were both there, but where the heck was Reaper?? Grade: C- (Kudos to WB for promoting their studio backed shows -- they had the Nerd Herd car giveaway/drawing)

Hard to believe that was just the network presence! Next post: The cable nets, and how does this impact writing specs?

UPDATE: A myriad of panels!

NBC's Show Panels