Monday, November 12, 2007

The first salvo in the new internet TV revolution?

A story that was reported over the weekend, but doesn't seem to have picked up much traction in the TV blogosphere. Here's the thing. If Google is partnering with Simon Fuller to create programming, it means Google is changing it's business model. It's not content to be in the distribution business only. They want to get into the content creation business.

A quote from the article: "News of the collaboration will prompt speculation that Google's plans for the TV market include generating original content and competing with major broadcasters."

And another very significant quote: "Earlier this month, it emerged that Google's advertising revenues had overtaken those of ITV1, Britain's biggest commercial TV channel."

Think about that -- it probably isn't at American network advertising revenues, but one could reasonably speculate that it's only a matter of time.

Goodbye, studio system. Your demise is imminent.

Link: Google turns to X Factor's Fuller for push into TV -- The Observer

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