Wednesday, October 03, 2007

How the new series fare so far...

(For Nielsen coverage in full, check out Mark Berman's Programming Insider column daily.)

New Show Debut Ratings from last week:

Private Practice (ABC) – Wed. 9 p.m.
Viewers: 14.41 million (#13), A18-49: 5.2/13 (#10)

Bionic Woman (NBC) – Wed. 9 p.m.
Viewers: 13.91 million (#16), A18-49: 5.7/14 (#8)

Big Shots (ABC) – Thurs. 10 p.m.
Viewers: 11.10 million (#29), A18-49: 4.5/12 (#20t)

Dirty Sexy Money (ABC) – Wed. 10 p.m.
Viewers: 10.44 million (#31), A18-49: 3.6/10 (#32t)

Life (NBC) – Wed. 10 p.m.
Viewers: 9.95 million (#34), A18-49: 4.0/11 (#27)

The Big Bang Theory (CBS) – Mon. 8:30 p.m.
Viewers: 9.52 million (#37), A18-49: 3.7. 9 (#30t)

Chuck (NBC) – Mon. 8 p.m.
Viewers: 9.21 million (#42), A18-49: 3.6/ 9 (#32t)

Journeyman (NBC) – Mon. 10 p.m.
Viewers: 9.16 million (#43), A18-49: 3.5/ 9 (#35t)

Moonlight (CBS) – Fri. 9 p.m.
Viewers: 8.54 million (#47), A18-49: 2.5/ 8 (#55t)

Reaper (CW) – Tues. 9 p.m.
Viewers: 3.28 million (#85), A18-49: 1.5/ 4 (#76t)

So far this week, "The Big Bang Theory" held most of its audience from last week, and "Chuck", "Journeyman" and "Reaper" have on par numbers. "Cane" last night had better ratinigs than "Smith" in the time period a year ago. I say it will hold on for a few weeks. So far this bunch of shows look relatively stable.

"Cavemen" and "Carpoolers" last night bowed to unspectacular numbers. Both shows managed a 6.5/10 and a 6.3/10 in the fast nationals. This will probably put them in the top 50 shows of the week, but I don't expect those ratings to hold next week. Both shows were painful to watch.

There are articles all over the web detailing how increased DVR usage impacts the ratings this year. Nielsen has not yet published the live +3 and live +7 day ratings which include the DVR usage. Last year, DVR penetration was at about 8.5%. This year it is estimated to be more than double that, to 19%. 19% of households is roughly equal to 22 million households. That is a significant amount for the ratings picture and could catapult some shows from decent numbers to hit status once the DVR viewership is factored in.

Of course, the advertisers aren't so sure that people using DVRs are seeing their ads (probably not) so they are probably going to take the live +3, live +7 ratings with a grain of salt...

1 comment:

Tom said...

Help me understand this.
"Life" lost about %30 of the "Bionic Woman" lead-in. How bad is that? This is the top show I want to see succeed.

"Chuck" and "Journeyman" had about the same numbers. Won't "Journeyman" be held to a higher standard following "Heroes"?